Audio identity design : description of the process.

For those who'd like to know how I proceed to create an audio identity...

Technically speaking, there's not so much to say about it. It's as usual, which means, in other words, UNIQUE.

I don't think there is a recipe for this or that, music design is still creation.

That's why when you have an artistic approach every case is an example.

However, here, we're talking about the marketing aspect of the music. So this part can be rationnalized, it can be sliced in small and intelligible problems...

I mean that, understanding the market, the core business, the target, the brand, its history and all its problematics, really help to give a musical answer to the questions :

How do I touch more people ?
How do I deliver them a particular message ?
How do I stay connected with them ?
How do I improve my positive impact ?
How do I motivate the impulse of buying ?
How do I differenciate from my competitors ?


MUSIC !


PHASE I - PRELIMINARY STUDY

This is a short description of every step I go through with my clients during the audio identity creation process, do not hesitate to contact me if you have any question.

1°/ IMMERSION / UNDERSTANDING / ANALYSIS

- Brand history
- Core business (Products / Services)
- Brand Values
- Clients / Competitors
- Strategic analysis of the society identity (SWOT & Porter survey)

Personnal quotes... This is the most important step in the process of audio identity creation, so be ready to answer a lot of questions

2°/ MARKETING REPORT / COMMUNICATION MEANS & ACTIONS

- Position in the market ?
- What is your actual communication strategy ?
- means (street marketing / radio / TV / web)
- past & future actions
- Do you have a graphic chart / logo ?
- Do you have a tagline ?
- Do you have a music chart for you stores ? retailers ? websites ?

3°/ WISH EXPRESSION

- What is the message you want to be emotionnally associated with ?
- Express your key-words.
- What is your goal with the use of a jingle ?
- In which kind of media do you intend to use audio signature ?

4°/ RESTRICTIONS

- Delivery date.
- Contacts
- Pricing


PHASE II - ADVICE / CONSULTING :

I give you some piece of advice on the use of music for your particular case, from what we told on our first meeting :

- Do you need music or sound design ? Both ?
- type of music
- type of sound
- Duration and application
- formats
- repetition (depending on the case)


PHASE III - CREATION :

- I make you different pre-proposals (musical or sound themes in chosen styles)
- Rythm
- Tempo
- Instruments / sounds
- Tone
- Melody


PHASE IV - VALIDATION :

- depending on your schedule & the media to use, I deliver your audio identity on any support you need.




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