Sonic Big Bang
music composition & sound design lab.
audio logo = sweets to your ears
audio branding
a new discipline ?
Audio logo, sound identity, sound signature are a few names for sound branding.
It is a new kind of discipline in sound design. It is related to brands communication and marketing strategies. It has several purposes :
- brand identification
- brand appropriation
- brand image (re?)(de?)finition
I often use the example of Mac/Windows sound identity... both are computers but I am pretty sure you can identify one or the other just with their sound signature at startup.
Right ? You see what I mean ?
The job is done. You are familiar with these stingers.You can name the brand just after few seconds. They don't need more.
In general, creating a sound signature is just a part of a larger task, I'm talking about sound branding. That's just not designing a super easy to remember jingle. It's a more global job. It usually goes with a complete sound chart, with selected audio tracks fitting the brand image and also sometimes a sound library used for sensorial branding or emotionnal branding.
Go from audio logo to Home ?
Continue to audio identity creation process ?